Business Strategy
- What Is Strategy? by Michael Porter (Harvard
Business Review, 1996) [attached]
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- Rivals can easily copy your improvements in
quality and efficiency. But they shouldn't be able to copy your strategic
positioning -- what distinguishes your company from all the
rest.
- Developing Actionable Strategy
by Andreas Birnik and Richard
Moat (Business Strategy Review, 2008)
[attached]
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- A great strategy does not assure marketplace
success unless it is accompanied by a clear action plan which can be
communicated and implemented throughout the company. Andreas Birnik and
Richard Moat believe that it's critical to have everyone involved in managing
strategy reading off the same page. Literally.
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Article in The Times
Online (May 1, 2008)
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